Branding refers to the development of a cohesive identity, look and feel which will become immediately associated and synonymous with your business for the lifetime of the enterprise. Consumers don't "read;" they recognize.
A well-designed logo or "corporate identity" is the starting point of any successful marketing plan. The best, most memorable logos or "brands" are clean, simple, easily-recognizable, look good when used large or small, in black and white or in color.
A business's logo is the entry point for the company's brand. A successful brand persuades the consumer to seek a relationship with the company.
